“Deep garnet, almost opaque at the core, with a slow tear down the side of the glass.
AppearanceNosePalateFinish
Find & Buy£42.50 · The Wine Society
“Hey Sidney”What should I pour with steak?
What it is
A wine night, narrated.
Wine apps tell you what to buy. SommelAI sits beside you while you drink it, quietly explaining what you're tasting, why it tastes that way, and what to try next.
01
Scan the bottle
Point your camera. SommelAI identifies wine, whisky or beer, producer, region, vintage, the lot. No typing.
02
Sidney narrates
A warm, hands-free tasting: appearance, nose, palate, finish. Ask anything mid-sip with "Hey Sidney."
03
You build a palate
Rate each pour. Your taste profile sharpens with every glass. Recommendations get personal, fast.
Sidney
Your AI sommelier
"
There are no wrong notes here. Hold the glass to the light, see that ruby
edge fading to garnet? That's age, doing its slow work. Now swirl, and tell
me what your nose finds first. We're not chasing the right answer. We're
finding what you taste.
What's inside
More than a tasting.
A complete wine companion, built quietly, used loudly.
Smart identify
Label scan, photo upload, or just type the name. We fill in the rest.
Your cellar
A digital collection that knows what's open, what's aging, what's gone.
Shared tastings
A QR code puts the flight in every guest's hand. Rate, note, compare.
Taste profile
Five-star ratings shape Sidney's next picks. Your palate, your library.
Curated flights
Pick an occasion. Get a flight of 3-6 bottles and a shopping list to match.
Alcohol-free
Every flight has an AF mirror, de-alc wines, mocktails, AF beers. No one sits out.
Bottles mid-flight
Friend brings a surprise. Scan it, Sidney slots it in at the right moment.
Food boards
A cheese & charcuterie board for the flight, complete with a shopping list.
The family
Whatever you're pouring.
Three apps. One narrator that knows what you like.
SommelAI
Sidney, the wine sommelier. The flagship.
DrammelAI
Whitley, the whisky guide. Single malts to bourbons.
BrewmelAI
Bowie, the beer expert. Hazy IPAs to imperial stouts.
For partners
Build with us.
Looking for retailers, restaurants, subscriptions and educators who share our obsession with making wine more honest, more accessible, more fun.
Wine retailers
Plug your catalogue into SommelAI's recommendation engine. Verified prices, real product links, your store as the destination.
Restaurants & wine bars
Offer guided tastings for your wine list with a white-label experience. Sidney as your in-house sommelier, your branding throughout.
Wine subscriptions
Enhance every delivery with a Sidney-guided tasting for the bottles inside. Higher engagement, lower churn, deeper customer relationship.
Wine education
Use SommelAI as a study companion for WSET, CMS and wine courses. Spaced repetition through real tastings instead of flashcards.
SommelAI is almost ready to pour, Sidney's been practising. No countdown, no fuss.
One day soon you'll open the app, and the tasting will simply begin.
SommelAI
